Iwa's Picks

At Sock It to Me, our CEO’s role is vast and varied. Iwa likes to think the ‘E’ in her title acronym stands for everything from empowerment, excitement, and execution to extra snacks and truly believes it’s her job to keep everyone on the team focused, motivated by their work and well fed. Based on the success of the products we keep putting out, we think she’s doing a great job! Here are her top 20 favorites!

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20 products

Staff Picks

Step into Staff Picks and find your sole-mate in taste!

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Custom Socks

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We make awesome things you can wear.

In a world that tries to dictate how you can be, it takes bravery to be yourself. We make awesome things to wear that defy the world’s expectations. Sock It to Me believes everyone has a unique voice that deserves to be heard. We believe in unicorns, sasquatch, and all the magical things that color outside the lines. We believe that the world would be a better place if everyone felt encouraged to be their authentic self.