Erin's Picks

Meet Erin, our dynamic Marketing & E-Commerce Director at Sock It to Me! With a flair for creativity and a passion for all things socks, Erin is the mastermind behind our vibrant marketing campaigns and seamless online shopping experience. She’s the driving force that keeps our brand’s spirit alive and kicking, ensuring that our message of fun, creativity, and individuality reaches sock enthusiasts everywhere. Erin's enthusiasm for Sock It to Me is infectious, and she loves nothing more than sharing her favorite picks with fellow sock aficionados. Let's dive into her top staff picks and see what styles she's raving about this season!

What's your go-to pair of socks from Sock It to Me, and why? The pair I pull out of my sock drawer most often is the pair of Groovy "Love" socks from our Turn Cuff line. I absolutely love the retro colors and the fact that I can wear them cuff up if I need a longer sock with my footwear. They're so cute and I get so many compliments on those ones - I think it's the eye-catching text and the overall pallet that everyone just really vibes with! What's the most unexpected place you've spotted someone wearing Sock It to Me socks? My cousin's wedding. I was sitting in the 2nd row on a beautiful day in the Columbia Gorge and the gentleman in front of me crossed his legs and was wearing a pair from our Luxe line. I've never been so excited - had to reach forward and tell him his socks were amazing right there in the middle of the wedding party walking down the aisle! It was so fun.

Can you tease us with any upcoming designs or collaborations we can look forward to from Sock It to Me? I'm particularly excited about an upcoming collab with local Portland artist Lisa Congdon. Their work is vibrant, bold and so colorful - making the collab perfect for the Sock It to Me brand. The new styles unveiling this June will definitely be on high rotation for me and I can't wait to gift a few pairs some of my friends who are big fans of their work. A true delight that we were able to work together on this capsule!