"Is it more important to have consistency within a brand or always have products that are on-trend? In today's world of fast fashion, brands can take a long time and intentional focus to mold and maintain, so is it worth it?
For Atkinson, it's possible to have it both ways, at least sort of.
'Your brand should be something that's timeless, and designs are something that can be altered while still having a resemblance to that brand,' Atkinson said."
Read more about the ever changing world of consumer-driven fashion in the full article.
