The Oregonian wrote a feature on Sock It to Me and where our sock patterns will end up next: on your behind. Sock It to Me is moving up...to underwear! "Those who buy Sock it to Me's undies might not be able to show off their briefs the same way they can with socks, but the company has discovered its customers care more about how their products make them feel than how they look to others, anyway," writes Anna Marum. Read the entire article here.
