A new year is typically heralded by optimism: and for good reason. It’s a fresh start, a clean slate. New years are ready for new ideas, ambitious plans, and big dreams of things that could be. We can’t think of a better time to talk about why we believe so strongly in being optimistic, and why we believe wholeheartedly that 2020 is going to be amazing.
Optimism isn’t a naïve look at the flip of the calendar. Here at Sock It to Me, we know that it’s a particular way of looking at the world: instead of thinking about how things should be, it’s imagining and believing how things could be. It’s hope, and it’s at the heart of making amazing things happen. And since this is not just the start of a new year, but a new decade: you can take that feeling and multiply it by ten. We know that same hope lies at the root of the amazing contributions by women in Rachel Ignotofsky’s bestselling book Women in Science: 50 Fearless Pioneers Who Changed the World. This inspiring book tells the stories of brilliant women who changed the world in incalculable ways, and we were inspired to partner with Rachel to create our newest artist collaboration! Read the book, then collect the socks, and you can help ensure the future of science is female. Not just by spreading even more inspiration around, but because we’ll be donating a portion of all sales of Women in Science socks to Girls Who Code.
Another way we, as a woman-owned and led business, are inspiring hope and empowering women in 2020 is through our new suffragette socks. This year marks the hundredth anniversary of the suffragette movement, so we are releasing a line of socks that honors and encourages brave women everywhere. Here in the US, it’s an election year, too, so make sure your voice is heard--and help spread awareness with our new voting socks!
Hope drives our actions to make the world better: and we believe in building a more inclusive world. That’s why this year, our product line will be more inclusive than ever. We continue to proudly offer STRETCH-IT™, the stretchiest and most comfortable wide calf sock on the market, with more than a dozen fun designs available: we’re releasing more STRETCH-IT™ this year than ever before. We’ve also redesigned our men’s and women’s underwear for extended sizing options (up to 3X in Men’s and 6X in Women’s) and a better fit for everyone. We’re also getting ready to unveil brand new Pride socks to add to our already extensive collection, and for the first time ever, we’ll be offering Trans Pride socks. These may be small steps, but they’re steps in the right direction, and we’re going to work hard this year to keep making them.
We’re putting our best foot forward in 2020: how about you? What do you think 2020 could bring? Does it feel different? It’s understandable if you don’t feel anything yet--it’s not like you’re going to be suddenly transformed. But this is a different time and time does change everything--including you. Change can mean adjusting a belief that doesn’t serve you anymore, tweaking your style to reflect your ongoing evolution, or something completely different. Whatever it means to you, be patient with yourself this year. Be open-minded. Be willing to listen to yourself and give yourself the self-care you need to be the very best you. Believe in yourself, hold onto the optimism that the new year brings. If you do, there’s no doubt that 2020 will be a fantastic start to the decade!
